Chiropractic Marketing Tips: Clipping the newspaper to Increase Your Patients

Chiropractic Marketing Tips: Clipping the newspaper to Increase Your Patients

Every day, lots of positive stories are published on the newspaper. Most people don’t notice that their name is mentioned in the news so it would be a surprise if someone is to inform them.

One way to let them know how you appreciate them is by cutting the story out and sends it to the person. Some people think that this will offer a good opportunity for a press release. However, others will view it as a waste of time. First of all, the strategy is certainly not a waste of time. Just like other chiropractic marketing tactic, there is no way to produce a one hundred percent success rate since it involve many factors. Secondly, it should not be viewed as a tool for helping you to gain wider media publicity. Instead, it should be used as a tool for obtaining more new patients.

You can attach a brief note along with the clipped news. The note should inform how you get to know their name. People will be thrilled to find that their name is mentioned in the news. When they feel you appreciate them, they will spontaneously recommend people to your clinic.

You should subscribe to all the local newspaper. Each day, you are to browse the newspaper for a news that mention a person doing good deed. Examples of news item you can clip include winning an award, gaining recognition, marriage, promotion, graduation and etc. You can clip as many news as you want and keep them in a folder.

After going through the news, you must find the address of the people. The computer store usually sell a cd rom with all names, address and telephone number of the residents in United States. The cd rom cost around $50. The local white pages will also contain address information of the people.